The Top 10 Gadgets of the Decade
Filed under: Gadgets Author:Ten years ago, we couldn't live without them. Today, they're inching closer and closer to obsolescence.

The past decade has delivered a bounty of consumer electronics that make our lives easier, keep us connected and ensure that we're endlessly entertained.
But a few have gone above and beyond, altering the way we organize, experience and share our daily lives.
Here are 10 of the gadget world's greatest hits from the past 10 years.
The iPod
The digital music player was already on the scene when Apple introduced the iPod in 2001. But it wasn't exactly hyperbole when Apple CEO Steve Jobs said, "Listening to music will never be the same again."
The iPod -- and its signature white earbuds -- quickly became a cultural icon. But its impact was hardly cosmetic. Along with iTunes, the iPod popularized the mp3 player and changed the music industry forever.
Stacks of CDs? Gone. Trips to the record store? Gone.
Apple made buying music, TV shows and videos as easy as logging on to your home computer and clicking your mouse a few times.
In 2007, the company announced that it sold its 1 millionth iPod unit, making it the bestselling digital music player of all time.
And the iPod has come a long way. Since the original iPod that could hold 1,000 songs, Apple has updated the model nearly every year, expanding the line to tiny workout-friendly Shuffles and Nanos and, of course, the iPhone-like iPod Touch. The current iPod classic (the model closest to the original) can hold 40,000 songs.

GPS Devices
Oh, those folding maps. For a time, they were a staple car accessory, not to mention a road trip necessity. But now, they're almost quaint reminders of a bygone era.
In 2000, the United States discontinued a feature that deliberately degraded GPS signals available to the public.
Overnight, civilian users of GPS devices could pinpoint locations up to 10 times more accurately than before. And in the years that followed, led by Garmin, GPS devices found their way on to dashboards across the country.
Drivers retired their maps, letting voice-enabled GPS devices (or in-car navigation systems) lead them to their destinations.
Now, turn-by-turn directions and information about the nearest gas station and other points of interest are available on car dashboards, iPhones and more.

The BlackBerry
They're known to be so addictive that they're often called "CrackBerries."
Research in Motion's highly popular BlackBerry mobile device was first introduced as a two-way pager in 1999, but the now-common BlackBerry smart phone was introduced in 2002.
The handheld devices, which were initially the gadget of choice for executives and jetsetters, let users send and receive e-mail, access the Internet, take pictures, make phone calls and more.
As the price dropped, their popularity surged, and BlackBerries found their way into the hands of everyone from urbanites to college students to stay-at-home moms.
When President Barack Obama ascended to the White House, he famously fought to keep his precious BlackBerry, despite national security concerns and a tradition of e-mail-free presidents.
Though the launch of the touchscreen iPhone challenged its share of the smart phone market, BlackBerry has held its own with an easy-to-use keyboard and sophisticated office applications and security features.

Digital cameras
Think back to 10 years ago. Did you get married? Graduate from college? Welcome a new child into the world?
Chances are, you didn't get to see images of those major milestones until at least a few days later. Now, thanks to the proliferation of the affordable digital camera, memories are captured -- and in many cases, shared -- nearly instantaneously.
Though the digital camera was introduced in the 1990s, it really came into its own in the 2000s, finding its way into the hands of millions around the world. Even little kids have their own digital cameras.
Unfortunately, the downside of digital photography's expansion is that your most embarrassing moments might live on the hard drives and Facebook accounts of countless family members and friends.
But the upside is that if you're fast enough, you can delete those pictures before they ever see the light of day.

TiVo Digital Video Recorder
Remember when you had to make appointments with your living room television? If you wanted to watch "Friends," "Lost" or "Monday Night Football," you had to adjust your schedule accordingly.
The TiVo Digital Video Recorder and its more recent competitors now let you record those programs and watch them at your leisure -- commercial-free
TiVo pioneered the device in 1997, but it was in the 2000s that the ad-skipping DVR really took off, sending advertisers and television programmers back to their drawing boards.
LG now offers a DVR-integrated television and some cable providers also provide DVR services.

Nintendo's Wii
When Nintendo launched the Wii and Wii Sports in 2006, it pulled gamers off the couch and into the action, revolutionizing video game play in the process.
Using a wireless controller, players actually simulate actions such as playing tennis, baseball and boxing.
But the game has had successes beyond gaming, including teaching school children music and helping people lose weight.

The USB Flash Drive
The memory disk, the jump drive, the pendrive -- or the USB.
It goes by many names but always serves the same crucial function: storing mountains of information on a miniscule device.
More durable and with more memory than its predecessor the floppy disk, flash drives help us carry documents, photos and more between work and home and school. They may be among the more humble items on this list, but simple can also be significant.

The iPhone
In June 2007, diehard Apple fans camped out on city sidewalks for days to be among the first to score the hotly anticipated iPhone. The first iPhones dropped on June 29, and within 74 days Apple had sold 1 million of its new devices.
Now it's said that the number of iPhone and iPod touch units sold has climbed to 40 million.
Whether it's with iPhones, BlackBerries, Android-powered phones or Palm devices, consumers increasingly send and receive e-mail, play games, watch video and access the Internet from mobile phones.
Thanks to the advent of the mobile application, like those in Apple's App Store and the Android Marketplace, consumers also look to their handheld devices for a host of other practical -- and frivolous -- functions.
Whatever our desire, be it finding the closest public toilet, tracking stocks or starting a car remotely, we now know that "there's an app for that."
What's behind the growth of the ever-smarter phone? Technologists say the answer is easy: the iPhone.

E-Book Readers
Bye bye, books? Maybe not quite yet, but as e-readers, such as Sony's Reader and Amazon's Kindle, gain in popularity, printed novels, textbooks and even newspapers and magazines are slowly retreating into the background.
Sony was the first this decade to offer an e-book reader in 2006 and Amazon's Kindle quickly followed in 2007. But since then, as prices fall and content options rise, the market has continued to grow.
This month, research firm Forrester said 2009 has been a "breakout year" for eReaders and eBooks. By the end of the year, sales will have more than tripled with content sales up 176 percent for the year.

Netbooks
Earlier this year, some analysts predicted that the PC industry would experience its sharpest shipment decline in history. But the industry's fate was changed largely because of one key new computing species: the netbook.
Smaller and cheaper than its cousins the laptop and desktop, the netbook has emerged as an increasingly popular PC option.
The netbooks, or mini-notebooks, can't compete with fully-functional laptops and desktops when it comes to memory, power and battery life. But they can be had for below $300, a price closer to that of some smart phones than traditional computers.
In addition to the price, their compact size and mobility make them attractive options for consumers.
Taiwan-based Asus introduced the first netbook of the decade in 2007 when it launched the Asus Eee PC (the three "Es" stand for "Easy to learn, Easy to work, Easy to play).
But its competitor, Acer Inc. (also from Taiwan), popularized the category with its 2008 launch of the Acer Aspire One. Analysts say Acer's version was the first to do well among retail customers, as its operating system and overall look more closely resembled traditional PCs.
In March, research firm Garter predicted that PC shipments would fall in 2009 by 11.9 percent. Now, boosted by netbook sales, the firm expects shipments to actually grow by 2.8 percent this year.

Source : abcnews
Chrome Detailing: Previewing Google's New Operating System
Filed under: Google Chrome OS Author:This article should not be considered a review of Chromium in any way—at most, it's a very early preview. We won't be discussing performance or spending too much time on the operating system's "look and feel." Google has stated up front that a number of UI changes are in the pipeline.
What we are going to talk about is Google's design vision for Chromium, the unique benefits it offers, and a bit of why Google is throwing its hat into this particular ring in the first place. Chromium, after all, is a Linux-based OS entering the smartbook/netbook market at a time when said product segment is already being served by a variety of Linux distros (some customized to the hardware, some not), XP, and Windows 7. In the midst of all these options, do we need another operating system? We just might.
Understanding Chromium
Google has put together a 3.5 minute video that does a pretty good job of explaining Chrome's design philosophy. For those of you who don't feel like watching, we'll discuss it after the jump.
Google's view, although the company doesn't say it in so many words, is that the lot of us—Linux, Mac, and Microsoft users alike—are using a device initialization and access platform designed nearly thirty years ago to access the cutting-edge capability of today. Imagine, for a moment, that we were shipping 1080P content on VCR tapes at 50 tapes per movie, and you get the picture.

On the left, old and busted. On the right, New Hotness.
Wherever You Go, Here You Are
Chromium simplifies the concept of an application the same way it simplifies the operating system i.e., by throwing most of it away. Chromium apps won't just interface with the web or contain web-based components, they'll exist there. The 'cloud' in cloud computing thus transforms from an abstract concept of computing resources or storage floating vaguely in space into something much more unique and personal. The cloud has literally become your cloud—your life, online. The OS is tied tightly enough to the cloud that online connectivity is vital in order to practically operate or make use of the device.

Google's version of a task manager. Note the amazing amount of goat teleportation...
We moved a herd last night (rounded up to the nearest full goat.)
To summarize the sales pitch: Chromium gets rid of all the crusty old legacy garbage, moves storage online where it's both universally available and backed up, provides a platform that finally integrates browser and OS, all while providing a fabulous, multimedia-rich online experience. Everything you currently do offline will be available online, seamlessly provided by a content platform that presents a universal, standards-based framework rather than a hodgepodge of browsers, security bugs, and broken standards support.

Chrome's memory manager
The Potential
- A Genuine, Unified Windows Alternative: Linux holds part of the netbook market, but the majority of the space, particularly the higher-end models, have opted for a Microsoft operating system. Chromium is Linux-based and it'll be backed by the financial and technical assets of Google. If Google woos developers appropriately and develops the proper toolkits, Microsoft could find itself with a true head-to-head competitor, the likes of which it hasn't had to deal with in decades. Google, like Microsoft, can afford to take its time and get it right, even if it takes a few years to do so.
- Competitive non-x86 Products: The overwhelming majority of netbooks currently in existence are based on Intel's Atom and powered by an Intel chipset. There's nothing wrong with that—the point is not criticise Atom—but a new, processor-agnostic OS could drive innovation in both processor and platform design across the industry. Currently, an x86 processor has a massive inherent advantage because it runs Windows—and so does everything else. Over a period of time, there's no reason Google couldn't simultaneously invest in whatever software tools are needed to ease the transition while providing OEMs with the information they need to make deploying a non-Windows product as easy as a Windows one. Indeed, the cost of 'transition' is designed to be nonexistent. If you're familiar with a browser window on Windows, you're familiar with a browser window in Chromium.
- All Hail Our Corporate, Web 2.0 Overlord: This last advantage is more a gain for Google than it is for your average consumer, but it's a gain—and a corporate goal—worth talking about. It's no secret that Google wants to be more than just your search engine; if Chromium takes market share, it, and by extension Google, will be front-and-center of your entire Internet experience. Again, this isn't meant to be inherently evil-sounding, but if it works, Google's brand presence would expand immensely.
- Making It "Just Work": If the browser is the operating system, the browser window has to be able to handle a lot of different types of content, and it needs to handle it well. Google has said it intends to use HTML5 to pull off quite a few of its planned features, but it'll need other capabilities, like direct access to the video card. From a technical perspective, there's a lot of things that need to happen under the hood in order for Chromium to present users with a smooth, stable, experience. The company also has to have a plan for what happens when something doesn't work.
Once upon a time, if a program or system driver crashed, it took your OS with it nine times out of ten. Then XP came along, and an application blowout didn't necessarily mean an automatic reboot. Vista and Windows 7 have further advanced the concept—if your display driver crashes these days, Windows will often freeze briefly, then resume normal operation (with a note of what occurred). If you kill an instance of Firefox within Task Manager, the app remembers the websites you had open, and offers to open them again. Chrome, the browser, offers this sort of functionality, but an OS needs layers of robustness that a browser can take for granted.
- Offline Functionality and Local Storage: Google can talk all it wants about how the web has become synonymous with computing, and it sounds accurate until you stop and think about all the exceptions. These include, but are by no means limited to: Areas without free WiFi, areas with theoretically free WiFi with practically zero functionality. Hospitals, airplanes (without paying exorbitant costs), odd corners of the house, power outages, road trips, and pretty much the entire Louisiana Purchase.
Cellular cards could solve some of these problems but introduce others, especially if you don't live in 3G territory. To date, Chromium is being discussed as a web-centric operating system designed to put you in direct, lightning-fast contact with the content you want most. That's all to the good and it gives the company the chance to talk about what really sets its OS apart from those dull desktop types. A year from now, a lot of Chromium's appeal could be riding on what users can do with one when they aren't connected to the Internet or want to save content locally. There are occasions, after all, where 'the cloud' is the very last place you want certain information to reside.
source : http://hothardware.com/News/Chrome-Detailing-Previewing-Googles-New-Operating-System/
How to Run Chrome OS From A USB Drive
Filed under: Google Chrome OS Author:
on your machine. The folks over at Engadget were able to boot Chromium OS -- the open source version of what will become Chrome OS -- off of a USB stick on a Dell Vostro A90 netbook. The USB bootable disc is based on the Chromium OS build of Twitter user Hexxeh, who set up a Web site where you can view all the instructions you need for getting your bootable USB up and running. If you're ready to get your hands dirty and try out the new OS, here's what you need to know:
Get the Torrent
Before you do anything, you're going to need to download the Hexxeh's Chromium OS build. You can find a torrent link on Hexxeh's Website or you can use the mirror links found here and here courtesy of Engadget.
Set Up Your USB Stick
Hexxeh has some easy instructions for writing your Chromium OS image onto a USB stick. The instructions for Windows and Linux look pretty straightforward, but Mac users are going to have a slightly more complicated time.
Pick Your Machine
A major problem with Chromium OS right now is that its device drivers are in the very early stages of development. That means some parts of your computer may not respond when using Chromium OS. One of the most common problems being reported is the lack of Wi-Fi functionality. So you may have to use an Ethernet connection instead. You should also know there's no guarantee the OS will boot up at all.
If you're in the market for a netbook or laptop, and you plan on experimenting with Chromium,
check out Google's list of devices that are known to work with the latest version of Chromium OS. The list is primarily for developers who want to work with the new OS, but there's no reason you can't use it as a buying guide. The device index features a sortable checklist that lets you know if the Wi-Fi and trackpad functions are working, as well as general comments and warnings specific to each device.
For example, you might want to stay away from the Asus Eee PC 900 if you plan to run Chrome right now. The netbook's Wi-Fi is supposed to work, but the device's fans may not run, which could cause your system to overheat. Other Wi-Fi-ready devices, according to Google's list, are the Toshiba mini NB205, and the Asus Eee PC 1008HA. The Lenovo ThinkPad T400 may also work after upgrading the Wi-Fi firmware. But before you go out and spend money on a new computer, read over Google's hardware list to make sure you are fully aware of the functionality and problems for the device you have in mind.
Booting From the USB
Once you've got your computer, and have gone through the steps of writing your bootable disc, you may find you can't get Chromium OS to boot on your Windows-based machine. If this happens, you may have to change the settings for how your machine boots up.
You can learn how to change the settings by checking out PC World's guide to installing Windows 7 on a netbook using a USB drive. The instructions are not Chromium-specific, but you should be able to figure out how to adapt this method for your purposes.
A word of warning: Changing the boot order means messing with your system's command prompt and BIOS. If that sounds scary, you might be better off picking up an official Chrome OS machine later next year. For the rest of you, let us know in the comments how Chromium is running on your netbook.
Google Chrome OS: Its Promises and Secrets
Filed under: Google Chrome OS Author:Nothing Google had to say came as a great revelation -- it largely confirmed and expounded upon the goals laid out in the initial blog post on the project. Google's Chrome OS will emphasize speed, simplicity, and security; it'll store everything in the cloud; it'll come preinstalled on netbooks. And it's an open-source product with a Linux heart beating deep inside.
[Relate: Google Chrome OS: Visual Tour & Google Chrome OS Unveiled: Speed, Simplicity, and Security Stressed)
After the jump, my first stab at collecting known and unknown details about the OS -- additions, corrections, and questions welcome.
What's the interface like?
That's easy: It's like Chrome the browser. Remarkably so. Pretty much, it looks like a version of Chrome that sprung little nubby legs and crawled out of the primordial ooze.

Chrome OS does have some interface aspects that Chrome lacks, such as a list of apps, the ability to pin apps in tabs so they stay around, and widget-like "Panels" that pop up in the lower right-hand corner of the screen. (Actually, that last feature reminds me of how the Tasks list works in Gmail.)
Google says that everything about Chrome OS is subject to change before the first netbooks using it ship, but for now, what's most striking about Chrome OS's interface is how unstriking it is. It's Chrome.
When will Chrome netbooks appear?
About a year from now.
What'll the specs be like?
Well, for one thing, these machines won't have hard drives. They'll use solid-state disks, which is one reason why Google can reasonably be telling folks that Chrome OS machines will boot in a few seconds. (Solid-state storage is expensive, but if Chrome OS systems store everything in the cloud, they should be able to get away with tiny disks.)
Google says it's working with hardware companies to determine spec guidelines for Chrome OS PCs -- and that it would like to see them have at least somewhat larger screens and comfier keyboards than most current netbooks.
How much will Chrome OS machines cost?
Don't expect any news until well into next year. They'll clearly be low-cost portables, but here's one question: Since Google, unlike Microsoft, won't charge for the operating system, will they be strikingly cheaper than similar Windows 7 systems?
Who'll Make Chrome OS Netbooks?
Google didn't talk about hardware partners today, but it has in the past. Acer, Asus, HP, and Lenovo are all involved with the project and will presumably offer Chrome OS machines.
I want to buy a Chrome OS desktop.
Um, that isn't a question. But Google said today that its focus for 2010 is on netbooks. Chrome OS on other types of computers might come later.
Will I be able to install Chrome OS on my own computer?
Officially, the answer we got to that today was "no." But at the same time, Google talked about developers installing it right now on netbooks. My guess is that nerds will create Hackintosh-like unofficial Chrome OS netbooks, sharing their knowledge about how to do the job. Google may not help, but it won't stop them, either.
Will you be able to use a Chrome OS system when you don't have an Internet connection?
Yes. Maybe. At least sort of. Google says that Chrome OS PCs will be meant principally for use when you're online, and that local storage is there mostly to cache data until the OS can push it up to the cloud. But there will be at least some capability to store local media such as music, and Google said that it'll support new HTML5 features designed to enable offline use.
I'm still hazy, however, about whether Google's Gears offline technology will be part of Chrome OS -- if so, it'll be a boon, since Gmail and Google Docs will have some degree of capability when you're not connected -- or whether a Chrome OS laptop would go into doorstop mode when you were on a plane without Wi-Fi.
One thing we do know: Google has no plans to let Chrome OS use traditional client apps, although, as a Linux variant, it could presumably do so.
What are the benefits of data living in the cloud?
It's available from any Chrome OS netbook, for one thing. And assuming that Google takes good care of it, you don't need to worry about backups. (I'm not clear on whether Chrome-the-browser will have access to a Chrome OS netbook owner's personal workspace, but it would be pretty neat if you could log into your Chrome OS desktop from a browser on a PC or Mac -- especially since Google says it sees Chrome OS machines as secondary computers.)
What makes Chrome OS so secure?
Apps are sandboxed, so they can't interfere with each other. The root system is read only. All user data is encrypted. And code is signed: The OS checks itself at boot time, and if anything looks fishy, it downloads chunks of itself on the fly and reinstalls them.
Will Chrome OS support Flash?
Yup.
Silverlight?
No comment.
Will Android apps work?
No -- they're client software. Chrome OS doesn't run client apps.
Will other browsers run on Chrome OS?
Depends on how you look at it, and how things transpire. Chrome OS won't support local applications, so you won't be able to download and install Firefox. But Chrome OS is an open-source project, so there's nothing stopping a Firefox fan from attempting to build a Chrome OS that somehow encompasses Firefox.
Will I be able to tweak my Chrome OS setup? I've made so many changes to my Windows machine it's unrecognizable.
Well, I assume Google will give you some ability to fiddle with color schemes, wallpaper, and the like. But as far as I know, you won't be able to install utilities that let you fiddle with the interface in ways that Google didn't intend or permit. That would be running local applications, and Chrome OS doesn't run local applications.
Will there be a Chrome OS app store?
Google said it's still figuring out the best ways to help users find useful tools they can use on Chrome OS netbooks. But the company did point out that when all your apps are Web apps, you've got millions of items to choose from -- not the iPhone's 100,000 programs.
Will my printer, scanner, phone, MP3 player, EVDO adapter, external hard drive, USB TV tuner, and smartpen work with Chrome OS?
Good question! Google made cryptic references to a nontraditional plan it has to let Chrome OS netbooks work, and says it's working with hardware companies to draw up a list of devices that Chrome OS will support. It seems like it's a given that a lot of stuff won't work, especially at first. And we don't yet know whether Chrome OS will be so wildly popular that Canon, say, will champ at the bit to write drivers for all its gadgets that let Chrome OS users buy and use ‘em.
Who is Chrome OS meant for, exactly?
You know, Google didn't quite articulate that today. But it would seem that it'll target users who (A) want an inexpensive second computer; (B) find Windows too complicated, slow, unsafe, and/or unreliable; (C) rarely go anywhere where they can't get online; (D) are comfortable with a machine they can't customize the heck out of; and (E) don't have any traditional client applications that they absolutely, positively can't live without.
Is the world ready for a 100% cloud-based computer?
That's the big question, right? I want you guys to discuss it in the comments. But my take is this: The idea will make more sense a year from now, but it'll still be very early to consider cutting yourself off entirely from local apps and storage. And Google was vague enough today that I'm still unclear about just how useful (or useless) a Chrome OS system is when the Internet is unavailable.
More thoughts to come. I'm already curious whether there's any chance I can figure out how to install the Chrome OS code that went public today on my own personal netbook, which happens to be an Asus EeePC 1000HE...anyone else out there contemplating trying to get the OS up and running?
Kolkata Knight Riders re-appointed Sourav Ganguly as its captain on Friday and Dav Whatmore, who recently quit from the post of director of operations at National Cricket Academy in Bangalore, was declared the coach.The decision to appoint a new coach for the Kolkata Knight Riders has been a much anticipated and speculated announcement but it was Whatmore, who was finally decided for the controversial post.
"I am optimistic about the season ahead and have the utmost faith in Sourav, the team, and KKR Management and look forward to a successful tournament. I will be working closely with the team to continue building KKR into a successful franchise both on and off field", said Whatmore.
The KKR management held several meetings over the past few weeks to discuss and plan the way forward for the franchise and the team.
Sourav Ganguly played a major role, whose experience and knowledge were key factors in the entire vision and decision-making process for the season ahead.
On his appointment, Ganguly said, "KKR is looking forward to an exciting and successful season ahead with the new appointments and strategies in place. I am excited at the prospect of working with Dav and the entire team closely in addition to playing at our home ground once again".
On being elected as captain of KKR, Ganguly said, "It's a good feeling. It's a responsibility. No matter who is the captain, we have to play well and perform well."
"I don't think there are too many strategies for this game. we just need to go and play. We just need to execute in the middle. That's what we need to do. I am not great believer in strategies, I believe on performance", said the former India skipper.
Ganguly also praised the newly appointed KKR coach.
"Dave is a nice man. He has been in sub continent for good 10 years now or probably more. He was part of Sri Lankan cricket for long, then with Bangladesh. So he is pretty much an Indian man."
Dav will be supported in his new role by Vijay Dahiya as Assistant Coach and Wasim Akram as mentor.
Andrew Leipus and Adrian le Roux have been appointed Physiotherapist and Team Trainer respectively.
When asked about the decision, The Management was very clear on their unanimous choice: "Dav has the right vision not only for the team, but for each of the players, and for the franchise as a whole. He is very aware of our current position in IPL and knows that there is only one way to go now - up" said Jay Mehta, co-owner of KKR.
10 things Google has taught us
Filed under: Google Author:NEW YORK (Fortune) -- In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape.
In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm:
1.) Passion wins
Start with the words of advice -- "Don't settle" -- that Larry Page offered the Stanford graduating class in 2002. This intensity was revealed in the zeal with which he and Sergey Brin inspired the entire company to "serve the user," to take more risks, to radically improve search.
Or as CEO Eric Schmidt told me: while he assumed that "Google would be an important company; the founders always assumed that Google would be a defining company."
A moment after venture capitalist Michael Moritz finished describing Google as "a rare" company, I asked Moritz, an early investor in both Yahoo and Google (GOOG, Fortune 500), whether he felt the same enthusiasm for Yahoo (YHOO, Fortune 500).
He winced, hesitated, then finally said: "Yahoo is a company I've been close to for a long time and feel a lot of affection and loyalty towards. But within the first 18 months to two years of being associated with Google, I began to understand this was a very different company than Yahoo. It was rooted in the studies of the founders. Google was built on a foundation of Larry's and Sergey's intellectual pursuits. Yahoo was built on the foundations of Jerry's and David's interests. And there's a big gulf between those two."
That deficit of passion, he suggested, was a reason that Jerry Yang and David Filo chose not to be fully engaged full-time with the company they created.
2.) Focus is required
Passion without focus can lead you astray. Bill Campbell, chairman of Intuit and a Silicon Valley mentor who spends a couple of days each week at Google, thinks the key to Google's success is "focused passion." He credits Schmidt for bringing a focus to the founders.
In an interview with Betsy Morris of Fortune, Steve Jobs offered an interesting and, typically, upside-down perspective on focus: "People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the 100 other good ideas that there are. You have to pick carefully. I'm actually as proud of the many things we haven't done as the things we have done."
Media mogul Barry Diller, who had an unsettling session with Page and Brin in the early days of Google, when Page would not look up from his PDA to talk to him, now thinks what might be construed as rudeness was really focus.
"They had their own method of communicating and processing," Diller said. "They give much less quarter than other people do to common business courtesies. They've stayed true to this. It's a spectacular strength. It means you never get de-focused by the crowd."
3.) Vision is required too
Without vision, even the most focused passion is a battery without a device. "Don't be evil" is a vague incantation. But Page and Brin's effort to make "all the world's information available,"and to first and foremost serve users, is a vision.
It's one that successfully drove Google to index the Web, make news and books searchable, treat ads as information and to reject dollars if the ads were not "relevant," help users search for the best or cheapest products, find simple travel directions, store and search their e-mail, and share calendar information.
Such a vision does not come from survey research. In his 2005 speech to graduating engineers at the University of Michigan, Page told them they didn't have to go to business school. He said he had read an entire shelf of business books when he was younger, and among the lessons he learned was that "many of the amazing insights that happen in business actually come from people who really aren't in the business."
4.) A team culture is vital
Google's allocation of 20% of employee time to projects of their own choice give them a sense of proprietorship. True to its open-source, wisdom-of-the-crowd ideals, Google has created a networked management that functions from the bottom-up as well as the top-down. In both directions, it unleashes ideas and effort.
As Larry Page astutely observes: "There is a pattern in companies, even in technological companies, that the people who do the work -- the engineers, the programmers, the foot soldiers if you will -- typically get rolled over by the management ... you end up kind of demoralized. You want to have a culture where the people who are doing the work, the scientists and the engineers, are empowered. And that they are managed by people who deeply understand what they are doing."
5.) Treat engineers as kings
For most Valley companies, engineers are the equivalent of the television writer, the movie director, the book author. They are the creators. The 20% time Google grants its engineers gives them a sense that they are liberated to take risks, to follow their passions.
Innovation, as Bill Campbell told The McKinsey Quarterly, comes when "the crazy guys have stature, where engineers really are important.... empowered engineers are the single most important thing that you can have in a company."
It is no accident that Page and Brin and Schmidt spend so many hours each week in meetings with engineers. For most traditional media companies, the engineer is less central.
However, as digital is now part of the mainstream, and as older media companies struggle to master its challenges, they would do well to heed the advice Google's David Eun offers: Don't do what these companies traditionally do and stick "the geeks in a corner." Instead, CEO's should have at their elbow "a top Chief Technical Officer."
6.) Treat customers like a king
An important reason Google is usually listed among the world's most trusted brands is that it conveys a sense that the user comes first. Advertising may produce 97% of Google's revenues, but to a user it doesn't feel that way. Google services are free, and they're user friendly, just as an iPod is.
The lessons Larry Page took away from reading Donald A. Norman's The Design of Everyday Things while a graduate student at Stanford, helped shape Google's approach to its customers. Or as Page said, "Having an attitude that your customer or users are always right, and your goal is to build systems that work for them in a natural way, is a good attitude to have."
To understand how Google earned the trust of its users, go back to its 2004 IPO. Again and again it referred to the users as sacrosanct: "We believe that our user focus is the foundation of our success to date. We also believe that this focus is critical for the creation of long-term value. We do not intend to compromise our user focus for short-term economic gain."
By focusing on the user, Page and Brin provided an organizing principle for Google employees that echoed Sam Walton's adage: " 'If you don't listen to your customers, someone else will.'"
7.) Every company is a frenemy
What Lord Palmerston said of nations applies as well to corporations: There are no permanent allies, only permanent interests. A medium like the internet blurs the borders between companies, sometimes making it more difficult to sight a potential rival or to distinguish between ally and foe.
Google started as a search engine, but quickly realized it could efficiently sell ads or aggregate news or search books or use its infrastructure to create cloud computing or expand into video by acquiring YouTube or expand into mobile devices.
At the same time, Google's AdSense helps newspapers by supplying them with ad dollars; AdWords partners with ad agencies to sell products; YouTube is a coveted promotional platform for the television networks; Android software supplies an operating system for more than a few mobile telephone companies.
These horizontal ambitions, coupled with the fears aroused by the speed of technological change, inevitably frays the bond of trust among companies. Most companies become frenemies, both cooperating and competing.
8.) Don't ignore the human factor
As a journalist, the deeper one burrows, the more complicated narratives and the people who populate them usually become. Among the enduring truths I keep bumping into when there is the luxury of time to get to know people or institutions, is that their decisions are often made for what are not, strictly speaking, reasons of logic. These can be ascribed to human factors. How to measure wisdom, judgment, sensitivity, relationships?
Google has been wise in winning the trust of its users, in building a team culture, and in thinking long-term. But when you start from a blanket assumption that the old ways of doing things are probably wrong, as Google does, you're bound to make unwise mistakes.
Page was unwise to assume Google could immediately digitize all books, just as Google was wrong to assume that it could devise formulas to better sell ads for newspapers and broadcast radio, two efforts it has since abandoned. Google has not always been wise in avoiding battles, in being insensitive to copyright, or privacy, or the concerns of government.
9.) There are no certitudes
Today, Google appears impregnable. But a decade ago so did AOL, and so did the combination of AOL Time Warner.
"There is nothing about their model that makes them invulnerable," Clayton Christensen, the Harvard business historian and author of the seminal, The Innovators Dilemma, told me. "Think IBM. They had a 70% market share of mainframe computers. Then the government decided to challenge them. Then the PC emerged."
Seemingly overnight, computing moved from mainframes to PCs. "Lots of companies are successful and are applauded by the financial community," Christensen said. "Then their stock price stalls because they are no longer surprising investors with their growth. So they strive to grow but forget the principles that made them great -- getting into the market quickly, not throwing money at the wrong thing. When you have so much money you become so patient that you wait too long. Look at Microsoft. No one can fault them for not investing in growth ideas. But none of these have grown up to be the next Windows."
Maybe, Christensen added, we are now beginning to "see this at Google." The company has poured money into YouTube and Android and cloud computing, but has yet "to figure out the business model for each."
10.) "Life is long but time is short."
The words belong to Eric Schmidt, who explained: "Life is long in the sense that we have long memories. Time is short in that you have to move very quickly. But to me the most important thing to know is that life has a way of working things out. We forget so quickly what the problem was three or four years ago. So my personal view of life is that every problem is an opportunity."
This is a reason to think and act boldly, as Google has, to take risks, and not to be anchored down by "long memories." ![]()
Top 8 Programs That Can Make Your Computer Run Faster
Filed under: General Author:Regular maintenance is usually required to keep a computer optimized and running at its best. Here are four programs that will make your computer faster, and four trade-offs to help make the best use out of the amount of RAM that’s installed on your computer.
MSConfig
For those who despair endlessly that their computer lags too much at start up yet don’t know how to go about fixing that, taking a look through MSConfig would be the place to start. Msconfig can by accessed by hitting Windows-R, which brings up the “Run” dialog, and typing in “msconfig”. Under the “Start Up” tab, there is a list of programs and executables that are launched when the computer starts up.

Having a lot of programs that start up when the computer boots is one of the main reasons that boot times are so long, for most PC users. Thus, the remedy would be to go through the entire list and uncheck anything that is unnecessary to have on boot up. If there are any entries you are not sure about, be sure to check them thoroughly on the internet before messing with them, as unchecking the wrong entries could potentially mess up the functionality of some of your programs.
CCleaner
CCleaner stands for “Crap Cleaner” and that is exactly what the program is great for. Over time, temporary files bog down your system, and take up unnecessary space in your harddrive. Thus, it is good PC maintenance practice to go through your computer once every while, and delete all the temp files.

It is incredibly simple: just navigate to the Cleaner tab in CCleaner, check everything you want to clean up (it would be best to leave the “Advanced” section alone, unless you know what those entries refer to), and then clean Analyze. You’ll then see an overview of what CCleaner is about to clean up and delete, and how much space CCleaner will free up for you. To permanently erase the temp files off your computer, simply click “Run Cleaner,” and all those temp files will be history.
Temp files aren’t the only junk files cluttering up your computer, however. Broken registry keys also pose a huge problem when it comes to useless files clogging up your system. Fortunately, CCleaner also has the ability to keep your registry clean.

To do this, use the “Registry” tab in Ccleaner. Once again, select all the entries you want CCleaner to prune, and let it do its thing. The only difference between this type of maintenance and clearing temp files is that if you accidentally delete a key that is still being used by your system, your computer can begin to function strangely. With that said, you should back up your registry settings before you give CCleaner the go ahead to torch everything. When you click “Fix Selected Issues” to delete the faulty registry entries, CCleaner will prompt you to back up your registry, and you should always click ‘yes’.
CCleaner was also discussed by Stefan in his article How To Uninstall Applications Efficiently And Remove Obsolete Files.
Revo Uninstaller
Revo Uninstaller is like the on-steroids version of your own Add and Remove Programs option in the Control Panel, but it also scans your computer for any files that the default uninstaller doesn’t catch, and deletes them. Revo’s layout is pretty much exactly the same as the Add and Remove Programs dialog, so it should be simple to navigate.

Revo also has a panel that lists all of the clean up tools that are provided with Windows systems. This menu can be accessed by clicking the Tools icon, and then the Windows Tools tab on the left.
For a more in-depth review of Revo Uninstaller, check out Jimmy’s article Revo Uninstaller Will Hunt Down Your Bloatware.
Defraggler
So once you’ve cleared all of the unnecessary files from your computer, there are now a bunch of holes where the data for those files used to be. While this may seem like no big deal to most people, having random gaps of empty space can also slow down your computer, because the rest of your files are still splintered into many different pieces, and the newly generated empty space isn’t being used efficiently. The more pieces a file is split to, the longer it takes the computer to access that file, so it makes sense to put all these pieces back together, once space has been cleared up to store whole files.

Defraggler is one of the best free defragmentation tools on the market. The visual representation of the space on the computer as pieces of files are being reunited is extremely enlightening, because most people don’t realize the extent of file splintering on their systems.
But cleaning up your computer isn’t the only thing you can do to optimize how fast your computer runs. Believe it or not, the programs you choose to perform daily actions such as chatting, or opening PDFs, can also affect your computer’s running speed.
Best Program Trade-Offs
This section discusses several alternative applications that perform more efficiently and provides your computer with the speed boost that it needs. Especially on slower computers, the difference is quite noticeable. Try it them out for yourselves!
1. Pidgin vs. AIM
If you don’t mind the spartan interface, Pidgin is a great multi-protocol IM client with a light footprint. Unfortunately it doesn’t natively support video chat, but it does have a plug-in for Skype (although you’ll need to have Skype running to use it).
2. Firefox or Chrome vs Internet Explorer
I recommend this switch not just based off memory footprint, but also because both Firefox and Chrome trump IE when it comes to customization and start-up times.
3. Foxit Reader vs Adobe Reader
Adobe Reader is notorious for its slow load times, especially when it comes to huge documents. Being a student, I regularly load 500+ page PDFs (the digital versions of my textbooks), so having to wait ages for them to load would be severely detrimental to my productivity. Foxit Reader, however, is so snappy that a 500+ page PDF loads almost instantly, and the browser integration is much smoother and faster than that of Adobe Reader. Once again, the interface is a bit more spartan, but Foxit definitely packs more features, and is a very worthy switch.
Click here for Guy’s article on more light alternatives to Adobe Reader.
4. VLC Player vs Windows Media Player
VLC is like the Pidgin of media players in that it supports a multitude of different video formats, and has a quick loading interface. Another great, recently implemented feature of VLC is that it can now be skinned to fit in with your windows theme!
5. Foobar2000 vs iTunes
The great thing about Foobar is that it is so customizable: everything from the layout of the interface to the plug-ins to extend the program’s capabilities can be tweaked. Many people worry that without iTunes, they wont’ be able to sync their iPod or iPhone, but Foobar actually has a plug-in to support iPod syncing.
Today, I’ve covered eight of the best programs for de-crapping your computer and maximizing your available RAM. Hopefully you’ve found a few of these programs to your liking, and decide to trade out your slow, sluggish apps for something a bit more snappy. Here they are again:
CCleaner – Download
Revo Uninstaller – Download
Defraggler – Download
Pidgin – Download
Firefox – Download
Chrome – Download
Foxit Reader – Download
VLC Player – Download
Foobar2000 – Download


